Public Relations for technical industries
The Olden Group is one of the longest-established PR and marketing consultancies that has specialised in the technical and advanced engineering industries, handling the reputation of clients for over 30 years. Combining the power of the written word, with long-standing editorial relationships, our passion is in getting your business seen by your target audience.
Whether you are looking to shift your position in the marketplace, introduce new products, or simply want to shake things up a bit, then we’re right beside you all the way.
As well as our hands-on copywriting skills, we can advise on how best to address new or existing markets, give experienced advice on marketing strategies and can implement campaigns to meet your objectives.
Pure PR
Knowing the language for an industry is key to getting your message across. With over 30 years of writing technical articles and press releases we live and breathe all things technical! Whether you need an article on new regulations, the Internet of Things (IoT), Industry 4.0, switchgear, surge protection, LED lighting… our background goes on and on…. then we have the skills to get your message across. Technical articles, press releases, case studies and white papers can all be professionally researched and written for you, and placed within the publications that matter, through our close relationships with Editors and journalists.
Clients have been utilising our technical writing skills to get across their key messages. These are delivered in the form of technical articles and case studies which demonstrate the client’s expertise. Technical writing requires a clear understanding of the product and how it works in the real world. We take time to research the subject and interview relevant individuals to create editorial features that the Editors want to have in their publications and their readers will gain knowledge from.
Our technical writing has also been employed to produce technical manuals for hi-tech machinery; breaking down something complex into an easy step-by-step guide.
Educating the recipient and potential customer is at the forefront when we write copy – this has stood us in good stead when writing a number of Continuing Professional Development (CPD) courses for clients. The technical content needs to
be correct and engaging without being a ‘hard sell’. This is delivered in a script and presentation form, ready for our clients to deliver direct to their audience.
Strategic Marketing
Marketing any organisation is never a ‘one concept fits alls’; every company has a different ethos, customer requirements and messages. For this reason, we approach every project as unique and provide the full marketing mix in our range of services. This encompasses understanding not only your own view of the business, but also understanding the market sector and what can affect or influence your customers’ buying behaviour.
After spending time in your office with your teams to understand your business, followed by our own research in your sector, we produce an overview of how your business sits now. From understanding your objectives, we then develop a marketing strategy to change your position in the market and improve your sales, advising on the best communication methods.
Understanding where your product sits in the market and what solutions it offers to customers, we consider and advise on how best to communicate with your target audience; not just by the words we use, but by being seen in the right place.
This service can be provided as a one-off project, leaving you with a written marketing strategy to take forward yourself, or can be incorporated into a retained marketing service with our assistance in the full implementation.
“The most pro-active PR consultancy we have ever employed.”
Samantha Matthews, Marketing Manager
Emap MEL – Interbuild
"After 10 years' working with us, it's great to have an agency whose creativity is as fresh now as it was at the start."
Ray Stone, GE Transportation Systems
Some clients we have worked with
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